The Mobile Application for Promoting Community-Based Tourism: A Case Study of Baan Muang-Ruang Community, Mueang District, Chiang Rai Province

The purposes of this research were (1) to develop and evaluate the efficiency of tourism application for Baan Muang-Ruang community, (2) to examine user’s satisfaction towards tourism application for Baan Muang-Ruang community, and (3) to investigate the results of tourism promotion by Baan Muang-Ruang community for implementation of tourism application at Baan Muang-Ruang community. The evaluation of tourism applications efficiency in Baan Muang-Ruang community employed 10 experts in examining the application that included application developers, website developers, UX/UI designers, and 52 representatives of tourism community villagers and tourists selected by convenience sampling. The research instruments were tourism application for Baan Muang-Ruang community, performance assessment, user satisfaction questionnaire, and tourism promotion assessment for Baan Muang-Ruang Community towards implementation of tourism application for Baan Muang-Ruang Community. The data was analyzed for mean and standard deviation. The results showed that tourism application assessment by experts revealed overall while user satisfaction towards the tourism application for Baan Muang-Ruang was rated at the highest level, and the results of the tourism promotion rated by the community, in overall, was at the moderate level.