Mobilization Potential of Political Communications in Social Media

The article is focused on the discursive practices of a political actor in social networks. The authors rely on the works of foreign and national researchers (N. Fairclough, T. A. van Dijk, V. A. Achkasova, G. S. Melnik). The research methodology is based on a combination of the critical discourse analysis and quantitative methods. The empirical base of the study is the texts of G. A. Yavlinsky's publications posted on Facebook during the 2018 election campaign. Expected results are evaluation of the mobilization potential of the texts and detection influencing factors.