Research on Incentive Mechanism of UGC Community Based on Blockchain — Take Steemit for Example

With the development of the mobile Internet, the UGC (User Generated Content) community has played a very important role in people's daily lives. While the traditional UGC community stores content and information centrally, user data has security risks. In addition, it lacks an effective incentive mechanism, and the user viscosity is not very high. The use of blockchain technology can not only ensure the security of users' data, but the incentive mechanism contained therein can also well empower existing communities. This paper takes the blockchain-based community Steemit as an example, and focuses on the incentive mechanism. Moreover, we propose some improvement suggestions for the shortcomings in Steemit. We hope the UGC community based on blockchain can develop better in the future.