Research on Communication Power of Self-media Hot Articles in Colleges and Universities from Big Data Perspective : —Analysis of the hottest tweets of the year based on the WeChat public number of the Communist Youth League in 1375 colleges and universities in China

This paper takes the annual hottest tweets of the Communist Youth League WeChat public number in 2018 as a sample, using content classification, formal classification, school region, school level, issue month, issue time as explanatory variables. Through data set statistics, this paper analyzes the relationship between explanatory variables and the transmission power of explained variables.