Comparative Study Of Google Search Engine Optimization Algorithms: Panda, Penguin and Hummingbird

Thousands of websites are hosted daily all over the world. However, very few of them actually make an impact on the world wide web and attract valuable web traffic. In this scenario, Search Engine Qptimization(SEO) has become a very significant factor to increase the ranking of such websites by improving the quality of content and thereby increasing visibility for relevant searches. There are various page ranking algorithms present today to help with this aspect of SEO and this paper is going to present a comparative analysis of some of the popular Google SEO algorithms such as Panda, Penguin and Hummingbird which help in detecting low quality websites thereby affecting their ranking on the search engine results page(SERP).