Exploring the Factors Influencing Big Data Technology Acceptance

Big Data has received great attention in academic literature and industry papers. Most of the experiments and studies focused on publishing results of big data technologies development, machine learning algorithms, and data analytics. To the best of our knowledge, there is not yet any comprehensive empirical study in the academic literature on big data technology acceptance. The statistical results of this model provide a compelling explanation of the relationships among the antecedent variables and the dependent variables. The analysis of the structural model reveals that the hypothesis tests are significant for 8 out of 12 path relationships.