Research on the Export Development of Small and Medium-sized Enterprises Cross-border E-commerce: Based on SWOT analysis

The development of Internet technology has laid the foundation for the emergence and development of cross-border e-commerce. The rise of small-batch and multi-batch cross-border e-commerce retail B2C transactions has opened up a new path for small and medium-sized enterprises to develop foreign trade economy. There is a large number of Small and Medium-sized Enterprises in China with good flexibility. But in the process of developing cross-border e-commerce, SMEs are faced with difficulties in risk resistance, product homogeneity and funding. Unstable international situation, dangers of cross-border payment and high cross-border logistics costs also hindered the development of cross-border e-commerce. This paper designs a general strategy for SMEs to develop cross-border e-commerce with the help of favorable government policies and big data application technology. They should do a good job in brand building, actively explore overseas warehouse models, and seek financial support, cross-border payment and regulatory support from China government.