Consumption Behavior of Popular Science Books Based on Big Data

Internet big data provides increasingly rich technical means for science popularization, which has brought about a great change in the consumption mode of popular science books. The consumption scene, payment mode, factors affecting the selection, consumption time period, emotional characteristics of public popular science books have changed greatly. This paper uses big data to get the consumption data of popular science books on e-commerce websites. Based on a comprehensive analysis of each dimension of public popular science books in various dimensions, this paper summarizes the changes of the public's consumption of popular science books, and puts forward research programs in the field of popular science book consumption, as well as related safety issues.