An Empirical Study on the Influencing Factors of Consumers' Willingness to Use Pure Electric Vehicle Based on TAM Model

The continuous increase in the number of traditional fuel vehicles has brought a serious impact on the global environment. Electric vehicles have outstanding characteristics such as low pollution, low noise, low cost, and high energy efficiency. They have become the mainstream choice to replace traditional fuels and have become the development direction of the automotive field in countries around the world. Therefore, in order to develop and promote pure electric vehicles at a high speed, it is extremely important to study the influencing factors that affect users' willingness to use pure electric vehicles. This paper builds a comprehensive theoretical model based on the TAM model and combined with the perceived risk theory. This study collect valid sample data through questionnaire survey, and use SPSS 25.0 to analyze the empirical data. It proves that perceived usefulness, perceived ease of use, perceived risk and attitude are the key factors that determine the willingness to use pure electric vehicles.