Analysis of cold chain development based on ISM model under the situation of (COVID-19)

Affected by the Coronavirus disease (COVID-19), the safety of cold chain logistics has received unprecedented attention. Under the situation that major economies are under impact, how the cold chain industry can further develop has attracted widespread attention in the academic community. In order to make up for the imperfect deficiencies in the index system of cold chain logistics influencing factors in the existing literature, while considering that existing studies rarely pay attention to the impact of the epidemic on the cold chain industry. Based on the ISM model, this article compares and analyzes factors such as the lack of construction of a cold chain logistics standardization system. Research shows that product quality and safety and information system construction are factors at level one, so they are the most critical factors affecting the development of cold chain logistics. Finally, this article enriches the research of cold chain logistics related fields, provides suggestions for the development of the industry, and has theoretical and practical guiding significance.