JomAugmented Reality Effect Towards Online Shopping Platforms

The research aims to introduce Augmented Reality features into online shopping platforms to enhance consumer purchase behaviour in online shopping platforms. Online shopping has become a common activity done by young people aged between 18-50 nowadays. More and more people choose to purchase online instead of buying at retail shops. This project has proposed to make online shopping item comparison more convenient and less time-consuming. By providing this feature into online shopping platforms, the consumer can have a clear comparison between similar items, including price, product details, customer feedback and review. This project is carried out in two private universities for data collection.