Research on the Development of Vacation Tourism Based on Baidu Index: —Take Dali, Yunnan as an example

Leisure and vacation tourism is an important direction to realize development breakthrough of the tourism industry. Under the “Internet +” background, the retrieval of big data on tourist destinations can reflect the market expectations and needs to a certain extent. Based on the Baidu index, this paper uses Dali as an example to analyze the Internet attention trends, demand maps and crowd portraits in the area, and based on this, the paper proposes suggestions to improve the industrial chain, strengthen multi-channel publicity and guarantee safety, and meet the needs of different types of tourists so as to provide reference for the development of scenic spots.