Explainable AI for a No-Teardown Vehicle Component Cost Estimation: A Top-Down Approach

The broader ambition of this article is to popularize an approach for the fair distribution of the quantity of a system's output to its subsystems while allowing for underlying complex subsystem level interactions. Particularly, we present the use of this framework on a very specific (but generalizable) application, interesting for a more general AI audience. We detail a data-driven approach to vehicle price modeling and its component price estimation by leveraging a combination of concepts from machine learning and game theory. We show an alternative to common teardown methodologies and surveying approaches for component and vehicle price estimation at the manufacturer's suggested retail price (MSRP) level that has the advantage of bypassing uncertainties involved in gathering teardown data, the need to perform expensive and biased surveying, and the need to perform retail price equivalent or indirect cost multiplier adjustments to mark up direct manufacturing costs to MSRP. This novel exercise not only provides accurate pricing of the technologies at the customer level, but also shows the, a priori known, large gaps in pricing strategies between manufacturers, vehicle classes, market segments, etc. There is also clear interaction between the price of technologies and other specifications present in vehicles. Those results are indication that old methods of manufacturer-level component costing, aggregation, and application of flat and rigid adjustment factors should be carefully examined. The findings are based on a database developed by Argonne, which includes over 64 000 vehicles covering MY1990 to MY2020 with hundreds of vehicle specs.