Social Media Marketing - An Effective Solution for Non-Profit Organizations

Non-profit organizations (NPO's) are a core element of any civilized society that has outgrown, at least partially, its basic needs and instincts and has begun to think in terms of the maximum welfare of the maximum number of people on an altruistic plane. The main aim of such organizations is to be involved and raise awareness about a social cause or initiative. Though the operational aspects of such entities are not very different from their counterparts in purely commercial world, their resources are relatively limited and they need to leverage on the most cost effective technology solutions to enhance their reach, spread and appeal. The objective of this research is to highlight the significance of social media marketing in a non-profit organization by analyzing the factors promoting the popularity and growing use of social media channels by nonprofit organizations and their emergence as a primary marketing tool.