Intention to use Governmental Micro-Video in the Pandemic of Covid-19: An Empirical Study of Governmental Tik Tok in China

Micro-video is one of the fastest-growing patterns in the e-government system. It becomes a key tool for the relationship between government and citizens in the digital age. The governments from lower to upper levels launch their own official accounts abundantly and actively to show their work interestingly. Based on the Technology Acceptance Model and Theory of Planned Behavior, this study empirically tests which factors can greatly influence citizens' intentions to adopt governmental micro-video during the pandemic of Covid-19. The results show that PEU, PU, AT, SN, and PBC can positively affect intention to adopt governmental micro-video. Policy suggestions are given based on the findings of this research.