Price Demand Response Model Based on Consumer Psychology

Based on consumer psychology, a price-based demand response load model is established, which divides the load into two parts: the basic load and the response load. The basic load uses the distance space method to filter the load of the five characteristic quantities of the week, the holiday, the season, the date difference, and the weather from the historical load. The response load is modeled based on user psychology, and the sigmoid function is used to describe the psychological change process of the user in the response process, and the load transfer rate is represented by a triangular fuzzy number. The simulation of the actual data in the United States shows the effectiveness of the proposed method.