A Literature Review On Sentiment Analysis Techniques Involving Social Media Platforms

Sentiment analysis refers to the active field of Natural language processing that extracts the attitude and emotion of a human being. With the growth of social media, more people are using online platforms such as Twitter, Facebook, Y ouTube, etc. to express their opinions. Twitter is considered to be the purest platform to express one's views. Mostly all personalities from diverse backgrounds use twitter. Therefore, it becomes a need of the hour to study public opinion. This provides us valuable information and helps organizations and governments to contemplate mass public opinion and take better decisions accordingly. In this review paper, an extensive and exhaustive guide to the subfield of Natural language processing (NLP), focusing precisely on sentiment analysis on twitter dataset, has been presented. It highlights three main approaches to analyze the sentiment. We have summarized and compared the approaches on different metrics opted by various researchers in the field of sentiment analysis using the twitter dataset. With so much active work in this field, this review paper would assist all future researchers.