Promoting Swiss Graphic Design and Typography Abroad: The Case of Paris in the 1960s

In the postwar period, the Swiss living abroad were considered as the vanguard of Swiss culture and as economic outposts of the country. Swiss graphic designers established in Paris were no exception. Through a close analysis of archival documents and visual material, this article sheds light on the ways the Swiss studio Hollenstein actively contributed to promote Swiss graphic design in the French capital supported by a set of economic and cultural Swiss actors.