An Innovative, Practical-based and Commercial-based Approach: Techno-Commerce Entrepreneurship Shaping the Outcome-based Learning

The revolution of Industrial Revolution 4.0 (IR4.0) shows massive advances in all disciplines, economies, industries and business transformation. New technologies advancement and changing demands are fusing the physical, digital, biological paradigms and engineering world; impacting, altering and changing numerous disciplines especially in the perception of the norm, culture as well as the way human and community lives, work and. The same should apply to the education industry. IR 4.0 has given new impetus to education transformation; we are expecting innovative changes in education. We foresee programme curriculum disciplined by digital physical frames, artificial intelligence; more profound changes in major aspects of content, delivery/pedagogy and structure of education is expected. However, there exist a “dive-in” knowledge gap between “technopreneurship” “entrepreneurship” and “digital commerce”. These three areas are somehow being delivered separately in most university programmes; is this “change” meeting the industry changing demand? Malaysia's digital commerce education is critically far from meeting industry's expectation. This study initiates a successful paradigm shift of delivering techno-commerce entrepreneurship project to the undergraduate students emphasizing a broad range of practical skill-sets, knowledge, exposure and life-long learning in digital entrepreneurship revolution and transformation. The paradigm shift addresses the challenges and obstacles faced by most HLEs as well as giving a general broad overview transforming theory-based courses to a practical-based and thereafter commercialise the project in marketplaces with adoption of technological advances in digital business transformation.