DMoUS: A Novel Paradigm for Digital Marketing

Digital marketing is dominating the global marketing scenario and it will continue to do so in the future. This paper has presented a unique system - DMoUS for digital marketing using ultra sound communication. DMoUS helps small business owners to send push notifications or “tokens” to mobile devices present in the vicinity. Using these tokens, the potential customers are able to access product catalogues from offline servers. The system doesn't require internet connection. The DMoUS is developed using Android devices and CUE software modem for ultra-sound communication and tested extensively in indoor as well as outdoor environment. The DMoUS was implemented and tested extensively at various indoor/outdoor locations. It was observed that the average range obtained at the indoor location is 6 meters and at the outdoor locations it was 5 meters. DMoUS has also exhibited 70% improvement on results presented in previous papers.