A Conceptual Model of Technology Factors to InsurTech Adoption by Value Chain Activities

InsurTech adoption leverages the innovative use of technology to transform insurance value chains. Although insurers are aware of the importance of InsurTech in creating a competitive advantage, the actual adoption in the global market seems relatively slow due to various obvious reasons. However, the recent Covid-19 pandemic crisis has expedited technology adoption in the insurance industry. The focus of this study is to build a model for InsurTech adoption using Diffusion of Innovation (DOI) Theory. By using DOI Theory, the main purpose of this study is to investigate the significant factors of InsurTech adoption by value chain activities among insurers. This conceptual model will provide a platform for further empirical testing and a better understanding of potential users of InsurTech adoption at organizational level.