The Evaluation on the Development Potential of Rural Commercial Endowment Insurance in Guangdong Province under the Strategy of Rural Revitalization

With the rural Ageing Situation, based on the present situation of rural old-age security in Guangdong county, constructing the evaluation index of the development potential of rural commercial endowment Insurance, using factor analysis method, the development of rural commercial endowment Insurance is summarized into four factors: social development factor, economic development factor, natural condition factor, income level factor, calculating the comprehensive score and ranking of the development potential of commercial endowment insurance. By means of clustering analysis, the index similarity is divided into four categories in county rural areas of Guangdong Province. For different categories, relevant departments should adopt differentiation strategy to promote the development of commercial endowment insurance in Guangdong, promote rural revitalization according to local conditions.