Survey on data analysis in social media: A practical application aspect

Social media has more than three billion users sharing events, comments, and feelings throughout the world. It serves as a critical information source with large volumes, high velocity, and a wide variety of data. The previous studies on information spreading, relationship analyzing, and individual modeling, etc., have been heavily conducted to explore the tremendous social and commercial values of social media data. This survey studies the previous literature and the existing applications from a practical perspective. We outline a commonly used pipeline in building social media-based applications and focus on discussing available analysis techniques, such as topic analysis, time series analysis, sentiment analysis, and network analysis. After that, we present the impacts of such applications in three different areas, including disaster management, healthcare, and business. Finally, we list existing challenges and suggest promising future research directions in terms of data privacy, 5G wireless network, and multilingual support.