Research on Comprehensive Budget Management of Clothing E-commerce Enterprises Under the Background of Big Data: Take H Group as an Example

With the rise of social networks, the Internet of Things, and cloud computing, big data and big data application are becoming popular research areas. In terms of business, the combination of economy and big data has become an inevitable development trend. This article mainly studies the process, methods and effects of big data applied to the overall budget management of apparel e-commerce companies. This paper first introduces the domestic and foreign research status and theoretical basis based on literature research of previous scholars with literature research method. Secondly, it introduces the development environment of apparel e-commerce enterprises, the current production and operation characteristics of apparel ecommerce and how these characteristics will guide enterprises to develop comprehensive budget management. After analyzing deeply to the case companies, this paper finds the positive impact of big data analysis technology on overall budget management and finds the problem of enterprise comprehensive budget management caused by the inadequate investment and application of big data analysis technology. And then this paper gives the improvement suggestions according to the problems. This research is of great significance to the transformation of sales methods, bookkeeping methods and financial management of traditional apparel companies. Combined with big data technology, traditional apparel companies will develop towards standardization and high efficiency.