Synergy of innovation procedures and communication skills as a success predictor in IT supported management

This article is based on communication and its influence on the organization. Through our literature review we found that innovative communication is the strategic ability to plan, execute, coordinate and even evaluate stakeholders of the communication process. Communication also can be used as a mean to spread and redefine comparative advantages in order to achieve a successful business organization. The aim of this research was to determine the importance of communication and find which forms in which ways and types of communication are used by their CEO. Through the Google Forms online questionnaire, 202 respondents were interviewed to confirm the hypothesis: “only specific forms of communication stimulate innovation and create synergy of innovation processes and communication”. The research was ongoing for 14 days and it was conducted in Croatian business organizations. The results have shown that the success of business organizations can relate to the level of innovative procedures and communication skills. The hypothesis is confirmed and also described in depth in doctoral thesis by one of the authors.