The Marketing of Teaching Factory Product Through Online E-Commerce at Fashion Design Vocational High Schools

There are several options for the teaching factory program, namely smart school, tourism promotion, and digital e-commerce. The program selection is adjusted to the conditions of the school that will implement the teaching factory and the objectives to be achieved in teaching factory learning. E-commerce is a teaching factory program that markets products with various kinds of online marketing. The basis for product-based teaching factory learning. Products must be sold in the market. Products marketed online. This study examines; 1) product teaching factory fashion design expertise program. 2) Online-e-commerce marketing for teaching factory products. Data collection techniques using questionnaires and observations. The sample is a vocational high school fashion design expertise program that implements the teaching factory in East Java. Observations were made by researchers and teachers to obtain information about products launched in e-commerce, and product e-commerce. Data were analyzed by descriptive quantitative. The results showed that the students' products in teaching-learning were very good to be marketed by e-commerce. Products that are marketed through various online marketing and e-commerce, the results are more effective in reaching consumers and introducing student products to the wider community.