The Application of Search Engine Optimization in Internet Marketing

In the past few years, more and more visitors to the internet are approaching webpages through search engines, instead of utilizing direct links from the other websites. Due to a large variety of marketing strategies available for the companies, it has become quite difficult to select a particular strategy that can enhance the business accordingly. However, SEO is one of the potential techniques of internet marketing which allows businesses to show their online presence, by improving their ranks online and directing the flow of online traffic accordingly. Thus, this research study aims to investigate how SEO influences internet marketing in the modern world.