Ponno Aalap: An Interactive Web Portal for Improving Consumer Experience

Consumer dissatisfaction is a frequent occurrence, yet gets the least priority in terms of business strategy in countries like Bangladesh. Creating a closer and strong relationship between companies and consumers, a common platform can be worthwhile where they can share their reasoning about products and services. The objective of this research is to design and develop an interactive web portal “Ponno Aalap” for improving the consumer experience and business profit in the context of Bangladesh. To attain this objective, firstly, a requirement elicitation study was conducted through structured interviews and a mini-survey to reveal the functional and nonfunctional requirements of developing a web portal. Secondly, a web portal “Ponno Aalap” was designed and developed based on the revealed requirements. Finally, the portal was evaluated with 14 participants through a user study. The “Ponno Aalap” platform facilitated consumers to make companies concerned about their product quality through user-reviews and also to look for the products' information before buying the product. Consumers' responses/reviews can help companies to improve product quality and keep them up-to-date with the trend and desire of consumers to ensure business success. The portal is also beneficial for reserving consumers' rights. The evaluation study showed that the portal is effective, efficient, and satisfactory to the end-users.