Approach for Increasing the Adaptability of Digital Outdoor Advertising

The article describes possible solutions to improve the adaptability of digital outdoor advertising. A mathematical model for placing smart advertisements has been built and an algorithm for finding an effective schedule for displaying advertisements has been proposed. Evaluations of the effectiveness of a set of commercials placed in accordance with the proposed approach are given as a model check. The proposed model can be used to control a distributed outdoor advertising system using IoT technology.