The Influence of Online Shopping Applications, Strategic Promotions, and Hedonist Habits on e-Shopaholic Behavior

In the modern era, which is full of technology like now makes everything very easy to reach and see, including shopping. This study aims to determine and explain the influence of online shopping applications, hedonist habits, and online shop promotions activities on e-shopaholic behavioral intentions in women, especially those who have worked in the golden triangle area of Jakarta such as Kuningan, Thamrin, and Sudirman. This type of research is quantitative with sample of 101 women respondents using purposive random sampling. The results of this study indicate that there is an influence on the three variables mentioned above. The results found that the three aspects we mentioned as variables (online shopping applications, online shop promotions, and hedonist habits) contributed to increasing impulsive buying, such as shopaholic behavior specifically for women. The women's impulsive buying behavior influenced by an internal factor such as hedonist habits and external factors such as mobile applications and promotions. That made shopping desires more increased based on the regression analysis. The implication of our paper is an online shop must prioritize product information correctly so that a rational consumer community is formed in choosing and making online shopping a means of public education.