Exploration of Factors Affecting Adoption of Digital Wallet Among Indian Domestic Tourist: Study of Trust and Security Perception

This research study examines the factors affecting digital wallet adoption among Indian domestic tourist with specific reference to their perception of trust, security and factors of technology acceptance model (TAM).This study identified 15 variables from TAM including variables related to trust and security for the understanding of degree of digital wallet adoption among Indian domestic tourist. Exploratory factor analysis was used to identify the key determinants of digital wallet adoption. Convenient sampling technique is used to gather response from 118 domestic tourists who visited different places at Lucknow, Uttar Pradesh, India.The results of exploratory factor analysis confirm five factors. An extended research can be done on the same topic by including foreign tourist and by covering prominent destinations across various districts in Uttar Pradesh, India.This research paper identifies significant factors that play important role in the adoption of digital wallet among domestic tourist. The valuable contribution of this research can observed in the potential application of identified factors to develop a model for further study of how trust and security affect the adoption of digital wallet among tourists.