Performance Knowledge Acceleration Optimization with MARS to Customer Behavior in Merchant Ecosystem

Merchant are sellers who develop business related to the provisions and procedures regulated by business entities that are established in accordance with PBI for through e-money. Merchants are divided into two, individual merchants and legal merchants. The impact of commercial digital business (commercial entrepreneurship and social entrepreneurship) is very large on users who are currently increasing in number. Uncertainty arising from sustainable business operators by considering aspects of Business Metrics related. MARS is a nonparametric method that determines statistical modelling in finding optimization of large-scale data reduction through secondary data. The results of learning statistics error from 0.11% to 0.36% get optimal results.