A Features Determination of an Augmented Reality Application with Regards to Commercial Perspective

Regarding a commercial perspective, the cost of production of any application always one of the main concerns. In terms of an augmented reality application, both the aesthetic part from the graphic design team and the logical part from the developer team are defined in the early pre-production process for numerous factors. This paper presents a framework aim at decreasing production time with a case study of `Canvas Kids,' a 3D augmented reality application for kids. By focusing on features determination of the application, the effort estimated with production working days from 5 experts in this field for each feature was compared with the satisfaction score from 42 target users. The satisfaction was studied in five perspectives, including aesthetic, joyful, time spent using the application, the number of functions used, and overall impression. The result shows that with our proposed framework, an augmented reality production team could decrease the production time by features preselected.