Implementation of Proximity Marketing Leveraging Bluetooth Low Energy

Proximity marketing is a technique which involves marketing at the particular location using various wireless media. Technically, it can be used to display useful information to potential users at particular places. In this paper, we discuss the implementation of proximity marketing using Bluetooth Low Energy at a retail store. Bluetooth low energy is one of the forms of Bluetooth which is designed for IoT based applications. Bluetooth low energy is a standard of Bluetooth that does not provide a connection functionality(pairing)but instead, transmits signals continuously. These signals can be detected by clients that are on the lookout for that particular beacon. These clients usually involve mobile applications on smartphones which support Bluetooth Smart. In our paper, the implementation of the same for an automated shopping experience has been explored in detail. Many features are incorporated into the client application in order to implement the system, which include: an indoor positioning system, a recommendation engine, Web APIs for handling web requests and more. This paper is based on a real-life project that has been implemented and can be marketed as a product. The extensive literature survey and research that has gone into the project is documented in this paper. This approach helps to ease the shopping experience and it will save the time of users by using automation.