Analysis on the Development of Rural E-Commerce in Hubei Province under the Background of Rural Revitalization Strategy

The strategy of rural revitalization is an inevitable requirement for solving the problems of agriculture, rural areas and farmers, and realizing the two centenary goals and the Chinese dream of the great rejuvenation of the Chinese nation, rural e-commerce development is an important way to achieve rural revitalization. This paper comprehensively considers the current situation of e-commerce development in HuBei province, and through SWOT analysis, concludes that the development of e-commerce in HuBei province is at the initial stage, and there are problems such as Weak industrial base, scattered branches, serious homogenization, fierce competition in other regions. Some Suggestions are given based on these problems.