Theoretical Perspective of Technology Acceptance Models: Towards a Unified Model for Social Media Applciations

The paper attempts to reconcile popular theoretical perspectives which aim at explaining users' adoption of technology and users' social interaction with Information and Communication Technology (ICT). Specifically, it discusses the following theories: Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), Social Exchange Theory (SET); Social Capital Theory (SCT); and Social Presence Theory. Based on the strong theoretical foundations of previously proven models, an integrated model of users' adoption behavior is proposed to fit today's dynamic and interactive information environment.