Evaluating citizens’ willingness to uptake a MaaS tool for metropolitan multimodal trips

The paper presents some results of the EU project KLIMATe, funded by the EIT Climate. KLIMATe explores the market potential for implementing a Mobility as a Service (MaaS) travel-assistance application in the metropolitan area of Madrid (Spain). This tool would allow travellers to obtain personalised multimodal recommendations on-demand for cleaner urban mobility choices. Thus, it would facilitate the transition towards more liveable, zero-carbon and resilient cities. We performed an extensive online survey of transportation choices in Madrid. The questionnaire was focused on four aspects: (i) socio-demographic characteristics, (ii) personal traits, (iii) personal attitudes and (iv) travel habits. Our findings provide researchers and practitioners with a better understanding of the users' willingness to adopt travel-planning applications, allowing to identify potential elements to be considered for the successful implementation of these technologies.