Optimizing Website effectiveness using various SEO Techniques

Sorting through several web pages and displaying only the relevant web pages is a complex task in any search engine. SEO is a technique that provides useful and quality information out of those several web pages by ranking them. In this work the generated website's effectiveness is tried to be optimized using various SEO techniques. Analysis of ranking is done using Google Analytics quarterly in a year. Optimized website resulted in the increase of the keyword ranking, number of users and number of sessions. The Improved results are presented in tabular and graphical form for better analysis.