Airline Miles Redemption

The business of Airline firms has deviated from their main business of flying passengers over the past decade. Now they have diversified into other lines of business as well. The revenue model has therefore changed over the past decade. Airline miles is one of the main revenue generating venture for airlines currently. It has been mentioned that airline miles business has turned cash cow for these firms. Their normal way of business, flying passengers, is not an attractive method of running business for them. Selling airline miles allow them to generate a higher revenue. We look at how the redemption of airline miles affect the bottom line of the company using data from publicly available data sources.