The Influence Evaluation of Film and Television Works on Social Media Platform

China's science fiction feature film The Wandering Earth released in 2019 has achieved excellent box office results and network responses. Based on that, this paper introduces the classic epidemic propagation model of the small world theory of the complex network, and then analyzes the influence of The Wandering Earth on Weibo which is selected as a representative social platform. Comparing the results of analysis and the movie-related marketing data, this paper portrays the law of the dissemination of film and television works from the dimension of social platform communication.