Usage Intention Model for Mobile Health Application: Uses and Gratification Perspective

There is a need to improve the health status of the Indonesian people. Health information technology (HIT) like mobile health (mHealth) has the potential to improve health conditions and the quality of health services for all Indonesian people. However, the adoption rate of mHealth applications in Indonesia is still lower than other application categories. This study aims to investigate several factors or characteristics that motivate people consumption of mHealth from Uses and Gratification perspectives. The methodology used in this research is a mixed method that includes in-depth interviews and online questionnaires. The gratification factors investigated in this study were divided into three categories: Hedonic Gratification, Utilitarian Gratification, and Social Gratification. The Gratification factors was validated with questioners and identified the most significant factor is Utilitarian Gratification which was approved by 51% of respondents, and this is affected from the ease of use and information aspects which can fulfill user needs and effect on continuous intention using mHealth.