The innovation of E-Commerce Based on Local Culture Products to Improve Business Skills to Rural Communities in the Era of Industrial Revolution 4.0

This research aims to: (1) develop e-commerce based on regional superior products; (2) testing the attractiveness of the product being developed; and (3) testing the effectiveness of the product being developed. This research uses research and development (R&D) methods. The initial phase is carried out by developing e-commerce based on regional superior products. After development is complete, product attractiveness and effectiveness testing will be carried out. The attractiveness test is carried out by website experts (online businesses) and website design experts. Findings in this study include: (1) E-commerce based on regional superior products developed has a good attractiveness level (results of validation test of online shop experts and website design experts); (2) E-commerce based on regional superior products developed has proven to be effective in increasing rural community business skills; and (3) Tthe results of the development of e-commerce products based on the regional superior products can be used as references and alternative media for further research.