Big Data and Cloud Computing: An Emerging Perspective and Future Trends

Big Data is a collection of large amount of data which is growing very rapidly with the popularity of social networking sites. The size of the Big data has been extended from terabytes to petabytes. Big data are characterized by four important attributes: volume, velocity, variety and veracity. The volume attributes describe the data at rest in the range from terabytes to Exabyte’s, the velocity deals with data in motion, i.e streaming the data to respond within milliseconds rather than in seconds, the variety discuss the data in many different forms such as structured, unstructured, text and multimedia data, whereas the veracity deals with the data in doubt, i.e. uncertainty in data due to data inconsistency. These attributes of big data make it a challenge for organizations to have control over, and use such data. In today’s era we are overloaded with the information, however we are lacking the insight. The 90% of the data in the world today has been created in the last two years by various social networking sites. As big data grows it challenges the capabilities of traditional data warehouses that collect and store large amounts of internal and external data. Data drawn from these repositories are used to improve decision making, increase organizational efficiencies, and improve organizational effectiveness. In this paper an attempt has been made to explore the real life application of Big Data , cloud database, Hadoop, Map Reduce and Cloud Computing, in various domains.