Unconventional Content Strategy and Hierarchical Taxonomy for Modern Web and Mobile App Design

User Experience Design has evolved in the past 10 years since most services and companies have come online to serve their customers/users. User Experience requires many years of experience, practice and overall experimentation. This research paper analysis the unconventional practices being used in modern day web and mobile app designs. Based on my study and practice, This paper will be highlighting three important User Experience concepts including Hierarchical Taxonomy, Content Strategy and Ambiguity, which are all crucial for developing and designing applications for millennials. Also, we will be writing about how UX principles have changed and evolved over the years to adjust to modern design trends and advancement in technology. We have studied and focused on designs for the latest gadgets including larger phones with bezel-less displays.