Present Situation of Fans Economic Operation in China and the Example Analysis

With the rapid development of Chinese entertainment industry, e-business, and Internet media, fans economy arises at the historic moment based on group consciousness, which has been seen as a simple economic phenomenon at the beginning, but an important business strategy for many enterprises now. The operation mode fans economy can be divided into two kinds: one model is based on the star effect, through the way of celebrity endorsements, using celebrities in various fields of social awareness, appeal to the fan groups consumption for its goods; In another model, the enterprise itself use a series of promotional marketing strategies, establish its own brand direct fans organization, such as the fans of Xiaomi mobile phone, the fans of apple brand. At the same time the fans economy has penetrated into every field of our country's economy, therefore this article mainly finds out the development of the fans economy, the economic benefit produced by the fans economy, as well as the deficiency of the fans economic model through the instance analysis.