Research on Supply Chain Emergency Coordination Strategies under Asymmetric Market Demand Disruptions and Price Sensitivity Coefficient Disruptions

Focusing on a supply chain system that market demand and price sensitivity coefficient are disrupted simultaneously and market demand disruption is private for the retailer, this paper studies how to coordinate the supply chain to respond to the disruptions by supposing that the supplier is the principal , the retailer is the agent and supplier offers a linear revenue sharing contracts menu for retailer. Furthermore, the paper investigates the information value of demand disruption for supply chain, then analyses deeply how demand disruption influences the profits of supply chain, the supplier and the retailer. The above study shows that asymmetric disruption information between supply chain members would change the optimal ordering quantity and production plans of the supplier, which will further lead to the profit losses supply chain.