Social Media Mapping for Business Communication

Communication in company has a number of objectives including for internal communication, communication to business to business (B2B) market, and communication to public market. Social media, at this point, becomes one of alternatives as the communication media. However, today many social media are available, making it necessary for the company to map the social media in line with the communication objectives to make the information on target. This research conducted the mapping of social media based on business communication requirement. The mapping was conducted by identifying the requirement based on the literature review, measuring the compatibility of social media features with the requirement, and evaluating with Weight Decision Matrix (WDM).