Social-Communication Web Technologies in the Higher Education as Means of Knowledge Transfer

The presented research deals with an expert scientific and pedagogical assessment of the factors of the transition from information and communication technology Web 2.0 to Web 3.0, which is decisive for the author's stated more global task of scientific research, namely, the computerization effect of the knowledge essence in terms of scientific and pedagogical conditions, their distribution, generation and effective assimilation by participants. In this context, the pedagogical trend is clearly followed - the development of “machine pedagogy” as the theory and practice of knowledge acquisition by computers and computer-based network entities. As modern and common platforms where one can observe the emergence of new trends, the author highlights wikis, blogs and forums as existing tools for network sharing of knowledge and types of professional competence with the maximum possible involvement of target groups of professional-oriented higher education institution, which is a prerequisite for reforming and development of new standards of higher education in Ukraine.