Analysis of Community Trust in Nganjuk toward Online Transportation Innovations Technology: Case Study HeehJek

Online Transportation is one of internet connected mobile application service. Nowadays, Online Transportation can be easily found not only in bigger city but also in Districts. One of it is HeehJek, Nganjuk local online transportation. Because of the technology and cultural progress in Nganjuk people, there is slightly changing pattern for transportation from conventional transportation mode to online based application transportation mode. This research aims to analyze the trigger of pattern changing using Conceptual Technology Acceptance Model (TAM). This research is also using Quantitative Cluster Sampling. The data processed by WarpPLS 6.0 are responds from HeehJek user in Nganjuk. This research found that the trust grows from the society to the online transportation innovation is giving huge contribution to the transportation mode shifting choices.