Engaging and Motivating Developers by Adopting Scrum Utilizing Gamification

Scrum is an agile project management method for modern software development. The use of game elements is currently used widely across several domains to help motivate people in nongame scenarios and engage users with high interaction. This paper presents the approach of using Gamification to make Scrum techniques more fun, motivating, and engaging for practitioners. In this paper, we describe an experience of introducing a Gamification design with a 6D framework to change developer behavior while developing software by following a Scrum framework. Scrum behaviors and Badges were created as a measure of changing behaviors. The experiment was performed with undergraduate students studying Software Engineering at Burapha University. The students were working on real world projects for one week. The software they created was for electronic government (citizen service information systems) for the X municipality. The system was divided into 4 services for 10 teams. Quantitative analysis and a group interview with the Scrum Master and product owner allowed users to understand the leaderboards. Rewards made Scrum techniques more fun, motivating, and engaging for practitioners. 80 percent of the product is ready to use.